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~/~\~/~*The Home Party Network News*~\~/~\~
February 20, 2005 Volume 3, Issue 2
Published by: Diane St. James/Shannon Barnard
http://www.homepartynetwork.com
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Welcome!
This e-zine is for all members of the homepartynetwork Yahoogroup.
Every issue will have some helpful content for all of us in the home
party business! There may be an
occasional
good recipe for home party snacks and other snippets that we think
will make this newsletter worth reading. For all those who advertise
in the Direct Sales and Wholesale
Opportunities
section of our site, you are entitled to a free ad in this
Newsletter. Just send a 4 line ad with website link and your contact
information: send
me your ad
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In
This Issue:
Section
I * Article * Effective Offline Promotion*
Section
II * What's NEW at HomePartyNetwork.com?*
Section
III * Recipe*
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Section I
Effective
Offline Promotion
By
Nowshade Kabir, Rusbiz.com
Although,
most of your traffic will still come from search engines and various
online promotions, a little effort using traditional media might also
bring a large number of visitors to your website. Reasons, why you
should take offline promotion of your website seriously include:
Internet
is increasingly becoming a part of our daily life. However, still a
big segment of the society – especially, the elderly –
don't spend that much of time online. Traditional media is a good
method of getting their attention.
If a
person sees your printed advertisement with your URL in a year-old
magazine and gets interested in what you have to offer, he will still
be able to check out your website. Research shows that at least four
people browse through a printed magazine in its life time.
With
planned media promotion, you can tap into particular target market,
which otherwise might not be that easy to do. For example: if you
sell car accessories through your website, a good promotional channel
would be a specific radio station that commuters like to tune in.
Your offline promotion endeavor should combine advertisement,
publicity and promotional items.
Advertising
Once
you identified the potential target market that you would like to
reach, you can try to communicate with them using various advertising
methods. Advertising is a paid form of delivering message to broad
range of prospective customers through billboards, posters, print,
broadcast media, etc.
Each of
your advertising campaign should have a clear goal and carefully
crafted plan. Since advertising in some media forms is quite
expensive, without a well-defined plan you might waste your money for nothing.
Your
advertising goal might include the followings:
- Bring
targeted traffic to your website
-
Stimulate sales
- Build
brand recognition of your website
-
Increase public awareness of your product and services
-
Promote seasonal sales, clearance, etc. conducted through
your site.
Once
you established your advertising goal, you need to clarify
advertising budget, timing and media. You should set your advertising
budget based on your objective. In general, companies set aside a
percentage of their gross sales as promotional budget. A new online
business might choose to spend on advertising, amount allocated in
its business plan. Timing and scheduling are also crucial factors in advertising.
Where
should you advertise is a difficult decision, which should base on a
number of factors:
Market
reach What is the market segment you would like to cover with your
present campaign?
Message
Depending
on your goal, you have to choose the right message to communicate
with your prospective customers. The advertising media has to conform
to the selected message.
Product
and service that you offer through your site B2B and B2C products and
services are usually different in nature and require different media
to reach targeted market.
Budget
The
choice of media depends vastly on your budget consideration.
continued
below members ads. . .
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article
continued. .
Major
offline advertising mediums
Newspapers
Newspapers
are very popular media forms of advertising. If you are not planning
to reach out to the mass, classified sections of local newspapers
should be your first choice.
Magazines
Specialized
magazines are good for targeting particular interest group. If you
sell golf accessories through your site, you should definitely
consider advertising in one of the local golf magazines. However, ad
spaces in magazines are often quite expensive.
Radio
Radio
advertising is a good option, if your business is aimed at certain
social group like teenagers, housewives, drivers, etc. This is also a
relatively inexpensive way of delivering your message to a certain
community or locality.
Television
If the
products or services that you offer have mass appeal, television is
an excellent media of advertising. As the audience of a TV station
changes depending on the show aired there is a limited possibility of
target marketing. The ability to use audio visual scenes helps
delivering certain types of message to the audience more clearly than
any other media, which makes TV advertising highly effective but
quite costly.
Yellow
pages and other directories
You
should definitely add your business along with your website URL to as
many printed directories as you can. Industry specific directories
are good advertising media for B2B businesses.
Outdoor
Advertising
Outdoor
advertising with billboards, posters, etc. are effective way of
reaching out to a certain neighborhood. Since the exposure rate of
billboards is very high – people often take the same route to
work, it is a great medium to create brand recognition.
Transit
advertising
Advertising
on various transports, terminals, subway are known as transit
advertising. Like billboards with this type of advertising you can
target a specific route or area. This can be a very effective way to
get your message to blue-collar workers, if that is your market segment.
Direct
Mail
Excellent
way of delivering you message in the form of promotional letters,
catalogs, flyers, circulars, coupons, etc. to your prospective
customers. If you choose your mailing list correct, the exposure rate
and the response rate can be very high.
Publicity
Publicity
is any form of presentation of ideas, products, or services
delivered by the media themselves rather than as a paid
advertisement. If your website carries a really new message or unique
and innovative products or services, for you publicity will be
definitely more effective than advertising. People, often, trust news
stories and articles much more than they trust paid
advertisements.
Press
release
Newspapers,
magazines, TV and Radio are the main publicity conduits. Press
releases are the tool to get into these media. Whenever, you do
something with your online business, which you think is newsworthy
you should write a press release and send it off. The main idea of a
press release is to grab attention from a news editor so that he
writes a story on the subject.
That's
why follow the following rules while writing a press release:
- Keep
it simple, clear and precise
- Be
accurate in facts and figures
- The
news highlights should be expressed in the first two
paragraphs
- The
press release should have an eye-catching headline
- Tell
your story from different perspective
- The
press release should have less than 200 words
-
Mention your website URL at least in two different places
Business
material and stationery
All
your business literatures, materials and stationery should have
similar consistent logotype and URL address. This is an extremely
effective brand creation method within the group of people those, who
one way or another, interact with your business.
Promotional
Items
Give
away items such as Pens, coffee mugs, key chains, coasters,
calendars, sticky notes, etc. should have your company logo and web
address. Apart from building brand this also work as a daily reminder
for users of these items.
~~~~~~~
About
the author
Nowshade
Kabir is the founder, primary developer and present CEO of
Rusbiz.com. A Ph. D. in Information Technology, he has wide
experience in Business Consulting, International Trade and Web
Marketing. Rusbiz is a Global B2B Emarketplace with solutions to
start and run online business. You can contact him at mailto:nowshade
<at> rusbiz.com
http://ezine.rusbiz.com
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Section II
What's
NEW at HomePartyNetwork.com?
~
WELCOME OUR NEWEST EXCLUSIVE LISTING MEMBERS ~
~ ONE YEAR LISTINGS ~
LeAnn
Kirsch - Watkins 136 years of vintage popular medicinals,
gourmet baking and cooking ingredients, soothing bath and body,
health enhancing supplements, ephedra free weight loss products,
gentle yet effective household cleaners and much much more!
Crystal
Gillette - Herbalife International Herbalife
International is not a diet company, we are a HEALTH and NUTRITION
company. Lose weight and increase energy with doctor recommended products
Other
New Listings ~
Frances
Convery - CEOMoms
Kevin/Kim
Watson - Simply Fun
Rachel
Revell - Patty's Country Colors
Sandy
Ponce - Scent-sations
-
~ Other
Renewed Listings ~
Sandy
Joyce - Jafra Cosmetics
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Section III
RECIPE
~~ Waffles ~~
2 cups flour
3 tbsp sugar
1 tsp salt
3 tsp baking powder
2 eggs, separated
1 3/4 cup milk
4 tbsp melted butter or canola oil
Sift dry ingredients into mixing bowl. Stiffly beat egg whites.
Add milk & egg yolks slowly. Beat until smooth. Add melted
butter & beat. Fold in stiffly beaten egg whites.
Cook in waffle iron.
++++++++++
From http://www.CanadianCountryGifts.com
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Hope
you have enjoyed this first issue!
Many
more to come! Planning on publishing
bi-weekly
depending on work schedules
Thank
you for reading!
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